(Charleston, SC – May 2024) – The Charleston fitness scene will be getting a huge energy boost with Barry’s – the global workout phenomenon with a cult-like following — making its South Carolina debut at Morrison Yard. With more than 86 studios spanning 14 countries, the pioneering HIIT studio renowned for its high-energy cardio and strength interval training workout is scheduled to open by the end of 2024. Offering its signature RUN x LIFT classes, which blends high-intensity treadmill cardio with strength training, Barry’s will bring a dynamic group fitness experience to Charleston coined “The Best Workout in the World™” since its inception 25 years ago.

Hill Partners, Inc., a Charlotte, NC-based commercial real estate developer that manages the retail leasing for Morrison Yard, worked with Barry’s on the leasing of their 4,072-square-foot studio space. “As a leader in the boutique fitness industry, with its high-energy cardio and strength training workouts, Barry’s is the perfect addition to our merchandising plan for Morrison Yard,” said Robert H. Spratt, Jr., President of Hill Partners, Inc. “This exciting, new and market-exclusive tenant is a testament to our commitment to bringing premier health and fitness options, upscale dining, and beauty services to the property.”

Morrison Yard is a prominent master-planned mixed-use project on Charleston’s Upper Peninsula developed by Woodfield Development, one of the nation’s top 20 developers and operators of Class A multifamily communities. Known by insiders as “Charleston’s Front Yard” due to its prime location at the base of the Arthur Ravenel Jr. Bridge – – the doorstep of Charleston Harbor — Morrison Yard benefits from exceptional accessibility to the very best that Charleston living has to offer, from a marina located a half-mile away, to a few bridge crossings to the sandy beaches of Sullivan’s Island and Folly Beach, to world-class dining and retail located just minutes away on bustling King Street.

Barry’s studio space at Morrison Yard will be outfitted with the brand’s signature Red Room, a Fuel Bar for pre-and post-workout shakes, and locker rooms stocked with premium amenities like Dyson hair dryers and OUAI’s best-selling products. The Red Room features iconic dim red lights, antimicrobial rubberized flooring, a booming sound system with specially curated playlists from best-in-class instructors, weights, bands, benches, and state of the art Woodway treadmills. Classes will run daily ensuring a well-rounded workout in its Instagram-worthy studio space in Charleston.

What to expect at Barry’s Charleston:

The Best Workout in the World: A combination of interval-based cardio routines on the treadmill and strength training on the floor. There is a “double floor” option available for those who want to forego the cardio component. It’s a dynamic, high-intensity workout that’s as effective as it is fun.

Expert Instructors: Elite instructors leading the class with energizing playlists for lasting inspiration.

Daily Muscle Focus: Each day focuses on different muscle groups for the strength-training workout in order to achieve real results and to help reduce the risk of injuries (Upper Body, Lower Body, Abs and Ass, Total Body).

Premium Amenities: Fuel Bar, locker rooms with premium amenities and retail collections.

Community Updates: Join the email list for event and themed class updates.

Additional information on Barry’s Charleston pricing, membership and opening activities will be coming soon.

About Morrison Yard

About Barry’s

Barry’s is the original high-energy cardio and strength interval training workout. Having launched in 1998 in Los Angeles it went on to spur a global boutique fitness movement. Since then, it has grown from “The Best Workout in the World™,” to become not just a fitness leader, but a community and lifestyle with innovative in-studio and digital class modalities, Fuel Bars, retail offerings, and a competitive loyalty program. With more than 86 studios spanning 14 countries, plus Barry’s X – the brand’s inaugural digital fitness experience and “Best At-Home Cardio Class” winner in the 2022 Women’s Health Fitness Awards – Barry’s now brings its global Fit Fam community to its signature Red Room both virtually and physically. Following the success of the original workout, Barry’s expanded its class offerings to include: LIFT (a 50-minute class focusing on strength training with monthly benchmarks for attainable goal setting); RIDE (a 50-minute class offering high-intensity interval training style indoor cycling paired with traditional Barry’s floor work); and Barry’s X, the first-of-its-kind digital fitness community, that features both Live and On-Demand classes, each with Express and Full Length versions. Now a worldwide phenomenon with a cult-like following, Barry’s makes working hard and getting strong, fun. For more information, visit: barrys.com. Barry’s Media Contact: Christina Holden, PR Manager at c.holden@barrys.com.

About Hill Partners, Inc.

Hill Partners, Inc. is a retail driven mixed-use developer, owner, and operator of upscale projects nationally, including, among others, Specialty Shops SouthPark and Sharon Square in Charlotte, NC, The Town Center at Levis Commons in Perrysburg, OH; Morrison Yard in Charleston, SC; and The Bend, which is a new adaptive reuse and ground up development in Chattanooga, TN.

Founded in 1983, Hill Partners has built its national reputation “one success at a time.” For more than 40 years, the company has focused on crafting a vision and strategic plan that is not only achievable but through skillful execution creates asset value, reshapes communities, and connects world-class merchants, restaurants and other uses to the lifestyle needs of the trade area demographics. The Hill Partners’ difference is about long-term success. The company concentrates on three basic divisions: Project Conceptualization, which includes feasibility studies, strategic planning, investment analysis, merchandising and market research; Project Implementation, which includes acquisitions, design management, development / construction management and merchant recruitment; and Property / Asset Management, which includes operations, tenant relations, consumer marketing and accounting; For more information, please visit hillpartnersinc.com.

About Woodfield Development

Woodfield Development is a premier developer and operator of Class A multifamily communities. Amongst its peer group, the Woodfield partnership has unmatched experience in multifamily development and asset management. Since its founding in 2005, Woodfield has completed 65 communities, has 21 communities under construction, and numerous projects in various stages of entitlement and design. Woodfield’s earliest developments were located predominantly in the southeast and Mid-Atlantic, but the company has since expanded its footprint to include markets in the Northeast, Florida, Tennessee, and Texas.

From the first project to each thereafter, the singular goal is to deliver well-conceived, thoughtfully designed, market supported projects that hit each market’s sweet spot and create value for Woodfield’s investors and partners. Relying on local knowledge with experienced development partners, Woodfield sets the new high bar with each development it delivers. With a track record that stands above, Woodfield Development sets out to assemble the best team of designers, consultants, architects, general contractors, and capital sources – every development, every time. Read more at woodfielddevelopment.net.