FIRST-TO-MARKET BODYROK FITNESS STUDIO OPENING SOON AT MORRISON YARD

April 1, 2024

FIRST-TO-MARKET BODYROK FITNESS STUDIO OPENING SOON AT MORRISON YARD

(Charleston, SC – April 2024) – Morrison Yard has quickly become the preeminent location for downtown Charleston residents and office workers, and the excitement continues to build with the official announcement of BODYROK making its debut in South Carolina. BODYROK’s 1,800 sq ft studio is on track to open this summer at Morrison Yard, offering unique and targeted programs to meet the fitness community’s workout needs.

Hill Partners, Inc., a Charlotte, NC-based commercial real estate developer, manages the retail leasing for Morrison Yard, a Woodfield Development property, and is committed to bringing healthy food and fitness uses, upscale dining, and beauty services to the project. “Morrison Yard is a thriving community where health and wellness are not just a trend. We are very excited to have BODYROK join Morrison Yard as it continues to evolve and meet the growing needs of the area,” said Robert H. Spratt, Jr., President of Hill Partners, Inc. “Morrison Yard offers extensive work-live-play experiences and the addition of BODYROK – and more tenants to be announced soon – further solidify its place as Charleston’s Front Yard.”

BODYROK, a pioneer in the boutique fitness industry since its establishment in 2012, continues to redefine the way people approach their fitness goals. With a focus on reformer Pilates-inspired workouts, their signature class offers a unique fusion of Pilates, cardio, and strength training. This innovative blend is thoughtfully designed to effectively sculpt, tone, and strengthen the body in a safe and efficient manner.

The BODYROK experience is nothing short of exhilarating, as each session provides a dynamic full-body workout that keeps the heart pumping while targeting key areas such as the upper body, lower body, and core. To ensure personalized attention and maximum effectiveness, class sizes are intentionally limited to 12-16 individuals, with each person assigned to their own reformer. These 40-minute sessions are available multiple times a day, seven days a week, providing ample opportunities for individuals to fit fitness into their busy schedules.

Morgan Sullivan, franchise owner of BODYROK Charleston, envisions the studio as a welcoming haven for individuals of all fitness levels. By cultivating a supportive community that embraces inclusivity, every client who walks through the door will leave feeling empowered, stronger, and more confident than ever before.

As the 14th franchise location, the BODYROK Charleston studio joins an esteemed roster of ten corporate-owned studios. Situated near the southwest corner of Morrison Yard, facing Morrison Drive, this conveniently located fitness haven is poised to become a go-to destination for fitness enthusiasts in the area.

Find out more by visiting the BODYROK website.

About Morrison Yard

Morrison Yard is a prominent master-planned mixed-use development on the Upper Peninsula in Charleston, SC. The property was developed by Woodfield Development and is situated at the base of the Arthur Ravenel Jr. Bridge, offering breathtaking views of the waterfront. Slated for completion in 2025, Morrison Yard will feature 138,376 square feet of class A Office Space, 379 Luxury Apartment units, more than 37,000 square feet of street retail, premier event venue, extensive public space, and a 250-room Kimpton Boutique Hotel. The development will also feature a new waterfront park and pedestrian and bike connection to the Ravenel Bridge. Learn more about Morrison Yard by visiting: morrisonyardresidences.com.

About Hill Partners, Inc.

Hill Partners, Inc. is a retail driven mixed-use developer, owner, and operator of upscale projects nationally, including, among others, Specialty Shops SouthPark and Sharon Square in Charlotte, NC, The Town Center at Levis Commons in Perrysburg, OH; Morrison Yard in Charleston, SC; and The Bend, which is a new adaptive reuse and ground up development in Chattanooga, TN.

Founded in 1983, Hill Partners has built its national reputation “one success at a time.” For more than 40 years, the company has focused on crafting a vision and strategic plan that is not only achievable but through skillful execution creates asset value, reshapes communities, and connects world-class merchants, restaurants and other uses to the lifestyle needs of the trade area demographics. The Hill Partners’ difference is about long-term success. The company concentrates on three basic divisions: Project Conceptualization, which includes feasibility studies, strategic planning, investment analysis, merchandising and market research; Project Implementation, which includes acquisitions, design management, development / construction management and merchant recruitment; and Property / Asset Management, which includes operations, tenant relations, consumer marketing and accounting; For more information, please visit hillpartnersinc.com.

About Woodfield Development

Woodfield Development is a premier developer and operator of Class A multifamily communities. Amongst its peer group, the Woodfield partnership has unmatched experience in multifamily development and asset management. Since its founding in 2005, Woodfield has completed 65 communities, has 21 communities under construction, and numerous projects in various stages of entitlement and design. Woodfield’s earliest developments were located predominantly in the southeast and Mid-Atlantic, but the company has since expanded its footprint to include markets in the Northeast, Florida, Tennessee, and Texas.

From the first project to each thereafter, the singular goal is to deliver well-conceived, thoughtfully designed, market supported projects that hit each market’s sweet spot and create value for Woodfield’s investors and partners. Relying on local knowledge with experienced development partners, Woodfield sets the new high bar with each development it delivers. With a track record that stands above, Woodfield Development sets out to assemble the best team of designers, consultants, architects, general contractors, and capital sources – every development, every time. Read more at woodfielddevelopment.net.